New Delhi: Virat Kohli led a host of Royal Challengers Bangalore (RCB) players to bat for “Freedom of Choice” in Muthoot FinCorp’s latest TVC campaign. Kohli donned the roles of an umpire, doctor and teacher and offered choices and options in a rib-tickling manner to his fellow RCB teammates, including Dinesh Karthik, Mohammed Siraj, Harshal Patel and Finn Allen, in multi-lingual TVCs, which showcase how a consumer can be empowered to choose what they want through “ab khud chuno apni interest rate” scheme. The newly-launched TVCs of Muthoot Fincorp, a flagship entity of Muthoot Pappachan Group, has been made to promote its ‘Mera Gold Loan, Mera Interest’ scheme, which is a part of the company’s Blue Soch IPL 2022 campaign. In one of the videos that was released recently, Kohli was seen in a teacher’s avatar surprising ‘student’ Siraj by offering him options of rewards for performing well in the class. In the other yet to be released videos, Kohli will be seen donning the role of a doctor and asking Kiwi cricketer Allen about rewards such as donuts, pizza, burger and pastries for remaining fit while, in an umpire’s role, the star batter will be seen asking batter Karthik his choice of delivery as Siraj looked on curiously. Muthoot FinCorp has been associated with the Royal Challengers Bangalore as its title sponsor for the third successive year. The Faf du Plessis-led team has won three matches from five so far in the ongoing IPL. UNI
