Chennai: Cipla Health Limited, the consumer healthcare subsidiary of Cipla, today expanded its portfolio with ‘Evexpert’,women’s feminine hygiene range of products. EveX pertaims to set imagery of wise BFF with right expertise, enabling every woman to take care of herself and comes with a varied range of products like intimate wash, foot and elbow cream, underarm complete care cream and body care oil, a company release said. Feminine hygiene and discussions around it has been an age old stigma. In current society, women and socially conditioned to stay reserved about their bodies hence they still prefer conversations around feminine hygiene and care behind closed doors. Furthermore, with lack of education around women’s hygiene, UTI (Urinary Tract Infection) is still a looming concern for Indian women and ill-informed hygiene practices can trigger this menace.In fact, the feminine hygiene products market has seen an unprecedented growth and was valued at in 2020 and is expected to incline upwards at a CAGR of 16.87%. The Evexpert bouquet of products enables her to be the protagonist of her own story and is pointed towards helping her routinize feminine hygiene and care as an essential everyday practice. Of the 99 problems she battles, “she-care” shouldn’t be one! Evexpert comes from the house of Cipla and is infused with the goodness of natural ingredients. UNI GV 1412
